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How to Sell Art
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From a Collector's POV
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Interview with Art Journalist and Curator: Zoë Goetzmann
A lot of art marketing talks about storytelling on how to “sell” a work with the right narrative.
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Sarah Lörenk
The 3 Types of Art Buyers and How to Attract Them
If you want to sell art in a way that feels intentional instead of accidental, you need to know who you’re selling to.
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Sarah Lörenk
From a Collector's POV: "Release" by Deborah Defoe
From a collector’s point of view, I see Release by Deborah Defoe, as a study in what happens when you choose not to overcomplicate things.
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Sarah Lörenk
Interview with Creative Consultant: Margo Tantau
We spend a lot of time talking about what artists should do: grow their audience, price their work, pitch themselves better.
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Sarah Lörenk
Why doesn’t your art have consistent sales?
Because you haven’t repeated yourself enough.
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Sarah Lörenk
From a Collector's POV: "Serenity in Stillness" by Elise Mendell
What does it mean to see someone without knowing them?
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Sarah Lörenk
Interview with Gallery Owner: Talon Hawthorne
The gallery world is often described in terms of access like who gets in, who gets left out, who decides.
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Sarah Lörenk
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June 2025

What Should I Charge for My Art?
Most people price their work by instinct.
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Sarah Lörenk
From a Collector's POV: "Flutter" by Tania Whalen
To me, as a collector, this beautiful ceramic vase “Flutter” by Tania Whalen is very much worth acquiring because it reinforces a way of thinking I…
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Sarah Lörenk
Interview with Art Collector: Quezia Lourenço
Art sales are often discussed from the artist’s side: how to present, how to price, how to pitch.
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Sarah Lörenk
How to Get Collectors to Buy My Art?
Most people think the hard part is getting in front of the right buyers.
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Sarah Lörenk
From a Collector’s POV: "Wabi Sabi" by Julianne Strom
Looking at this Julianne Strom piece “Wabi Sabi” a 24 x 30, acrylic on raw canvas painting, I'm immediately drawn to how she handles contradictory…
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Sarah Lörenk
© 2025 Sarah Lörenk
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